Communications and Public Messaging

Like your for-profit counterparts, nonprofits rely on professional, effective communication platforms to advance your cause and your individuality.

Cay Communications begins the process of planning and executing a successful communications program by assisting your leadership to determine what messages and audiences are most important to your mission, what tools and media are being used, what new vehicles should be considered, and the available budget. Drawing on this information, we can develop an effective communications plan, including:

• Key messages and talking points: “the elevator speech” 

• Board and staff communication workshops 

• A new case for support

• Website Content

• Brochures

• PowerPoint templates

• Annual reports

• Direct mail messaging

• Video and flash presentations

• Press releases

A sample of the elements addressed in all areas of communications include:

• Comprehensive and detailed overview on background, history, mission, need for the organization

• Target populations served

• Collaborative partners/referral sources

• Programs and services

• Management/staff and board overview

• Impact on constituencies served

• Evaluation of goals and measuring effectiveness

• Sources and use of funding

• Incorporating statistics on constituencies served

• Events, testimonials and funder commentary